About 

Freelance Education Marketing Support

Hello. I'm Jo


a little bit about me


I’m an accomplished and award-winning marketing professional with a talent for communications, a creative eye and a flair for the written word.


I've worked in marketing, communications and HR departments across the education sector over the last 25+ years, have a degree in English Literature and am CIM (Chartered Institute of Marketing) qualified.


I offer clients marketing expertise that is fully flexible covering staff shortages and plugging gaps in resources - I’m essentially your marketing and communications tool all in one!


supporting your marketing needs


Does your website copy need refreshing? Do you need a new student prospectus or alumni magazine written and designed? Perhaps you’re looking for new ways to reach your student recruitment targets?


To offer value and flexibility, I can work on a project by project basis which are costed out at either an hourly or day rate. In addition, I can support your organisation by working a set number of days per week / month on a retainer basis.


adding marketing value


My experience adds value.


From writing strategic marketing plans to case for support fundraising documents, no job is too big or small. I genuinely enjoy every area of marketing and have the skills and expertise to:


  • Fill a temporary or longer-term marketing gap within your business.
  • Review current marketing and communications practices.
  • Benchmark and clearly differentiate your ‘offer’ from that of your competitors (establishing and communicating a ‘niche’ / USP.)
  • Raise your profile in the minds of potential customers (students, parents and key stakeholders).
  • Help clients to further professionalise their brands and more clearly market themselves.


workable solutions


Thanks to working in marketing, communications and fundraising over the last 25+ years, I’m great with coming up with workable and effective solutions – no matter what you throw at me!

 

 

 

25

 

Years Experience

20+

 

Clients

10

 

Awards